Aktuálne číslo: 2/2025
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ENGLISH COURSE DESIGN FOR UNDERGRADUATE STUDENTS IN MANAGEMENT IN TOURISM PROGRAMME OF STUDY AT A. DUBČEK UNIVERSITY IN SLOVAKIA: BRIDGING THE B1-B2 PROFICIENCY GAP
The paper proposes a specialized English for Specific Purposes (ESP) curriculum for students in the Management in Tourism programme at Alexander Dubček University of Trenčín. The need arises from a mismatch between students’ incoming CEFR B1 proficiency and the B2–C1 linguistic requirements of tourism management positions aligned with SKKR level 6. The review of literature identified major pedagogical innovations including task-based language teaching, corpus-informed vocabulary instruction, gamification, and virtual reality simulations. Using target-situation analysis of programme documents, the study outlines a two-year course titled Strategic Communication and Management in Tourism. Four thematic modules address HR communication, digital storytelling, sustainable tourism discourse, and intercultural crisis management. The blended-learning format includes Moodle, VR and mobile applications to increase engagement and reduce speaking anxiety. The course integrates Green Tourism lexical bundles absent from current ESP textbooks. Findings demonstrate that performance-based simulation tasks foster communicative self-efficacy and bridge the B1–B2 proficiency gap. The proposed curriculum represents an evidence-based response to post-2020 digitalization and sustainability demand in the tourism sector.
Vydanie: 2025/2 Strany: 28-33 Klasifikácia JEL: I23, I25, Z32, M53, J24
DOI: https://doi.org/10.52665/ser20250203
Kľúčové slová: Management in Tourism, English for Special Purposes, Task-Based Language Teaching, Blended Learning, Virtual Reality, Green Tourism vocabulary, Intercultural Communicative Competence
Sekcia:
Kontakty:
Monika Gullerová, Mgr., PhD.
Department of Management in Tourism
Faculty of Social and Economic Relations
A. Dubček University of Trenčín
Študentská 3, 911 50 Trenčín
e-mail: monika.gullerova@tnuni.sk
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