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DESIGN OF A STRATEGIC DEVELOPMENT PLAN FOR THE URAGA HARDWARE STORE IN EMPALME, SONORA
The investigation that was carried out on the company Ferretería URAGA, located in the city of Empalme, Sonora, Mexico, this company does not usually plan its development. It is therefore necessary to make a proposal for a strategic plan that provides said company with a direction that benefits the organization at the administrative, commercial, environmental and other aspects that are related to the company, and allows its development and competitiveness. The objective of this work is to design a strategic plan, for which it is of great importance to carry out a diagnosis of the current situation of the organization, which allows having a vision for the future, taking into account the requirements and needs of the market. The research is descriptive, purposeful, non-experimental, since its scope is to list or describe the possible strategies for its growth. Primary and secondary sources were used. It culminated in the formulation of strategies designed for the company.
Vydanie: 2023/2 Strany: 56-68 Klasifikácia JEL: M1, M10, M100
DOI: https://doi.org/10.52665/ser20230206
Kľúčové slová: administration, competitiveness, development, strategies, planning
Sekcia:
Kontakty:
Luis Fernando Olachea Parra, Dr.
Institute of Sonora, Guaymas Campus.
luis.olachea19474@potros.itson.edu.mx ,
https://orcid.org/0000-0003-3667-363X
Juan Josué Moralez Cervantes, Dr.
Technological Institute of Sonora, Empalme Campus.
juan.morales@potros.itson.edu.mx,
https://orcid.org/0000-0002-5379
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