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DIGITAL CHALLENGES OF INDUSTRY 4.0 IN ENERGY SECTOR
The aim of the paper is to point out the advantages and possible problems in the introduction of Industry 4.0. Its implementation will be associated with the implementation of digitization, Internet of Things, Big Data as well as new marketing strategies, B2B or B2C. It creates a new approach to customers (Prosumer, Agregator), which are new economic categories due to the introduction of industry 4.0. We have used research methods from data collection from foreign and domestic sources, their sorting and paired methods of analysis and synthesis, induction and deduction. We simply illustrated the obtained and processed data in pictures.
Vydanie: 2020/3 Strany: 5-14 Klasifikácia JEL: L10, L19, O31, O32
DOI:
Kľúčové slová: digitalization, market strategy B2B, B2C, new energy model, Industry 4.0.
Sekcia:
Kontakty:
Ing. Alena Bašová, PhD
Department of Finance
Faculty of National Economy
University of Economics in Bratislava
Dolnozemská 1
852 35 Bratislava
alenkabaso@gmail.com
alena.basova@euba.sk
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