Actual number: 1/2024
Archive
ARTIFICIAL INTELLIGENCE IN THE AGRI-FOOD INDUSTRY
The agri-food industry faces productivity challenges due to low levels of automation and a lack of innovative solutions. Artificial intelligence can become a tool to meet these challenges. Existing artificial intelligence solutions are already inevitably changing the agri-food industry. This technology is evolving rapidly and its range of applicability is expanding. The article presents an analysis the model of Benefits, Organizational Readiness and External Pressure (BOE) application to artificial intelligence in the agri-food industry. The model constructs – farm readiness, perceived benefits, external pressure– are analyzed in the agri-food industry. Growing investment in technological innovation in the agri-food industry shows that farms are organized to adopt artificial intelligence technology, realize the benefits, and external pressures accelerate the adoption of this technology. Financial resources are often identified as a major barrier to the use of artificial intelligence on farms, but the lack of financial resources can be overcome as an alternative to new business models in the agri-food industry.
Release: 2022/2 Pages: 5-11 JEL classification: Q01, Q16, Q18
DOI: https://doi.org/10.52665/ser20220201
Keywords: Agri-food industry, artificial intelligence, new business models
Section:
Contacts:
Mgr. Vaida Bačiulienė
Kaunas University of Technology,
School of Economics and Business,
e-mail: vaida.baciulienė@ktu.edu
Prof. Ing. Dr. Valentinas Navickas
Social and Economic Relations Faculty,
Alexander Dubček University of Trenčin;
e-mail: valentinas.navickas@tnuni.sk
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