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FROM STRATEGY TO ACTION: DEVELOPING GEORGIA’S TOURISM

Abstrakt:

The article underlines the fact that tourism is an important economic activity in most countries around the world and it also is an integral part of international economic relations. The importance of the tourism is growing and directly referred to relations between states, social, educational, economic spheres. The Georgian National Tourism Administration is now putting an emphasis on quality over quantity. This is all part of the Georgian National Tourism Strategy 2025. The aim is to attract a higher spending segment of tourist, and the increasing number of Russian and Middle Eastern visitors is the result of these activities. This article discusses the national tourism development strategy that is an instrument to develop further the sector in order to take full advantages of Georgia’s potential and position as a rich, diversified and high quality destination. financial resources obtained from tourism cannot be reflected in the country's economy, since Georgia has almost no domestic production and eventually it comes out that foreign tourists, while visiting Georgia finance the economy of other countries.

Autor: Tamar GAMSAKHURDIA, Maka PIRANASHVILI, Maia MELADZE

Vydanie: 2017/3     Strany: 28-33     Klasifikácia JEL: Z32, Z38, O18

Kľúčové slová: tourism development strategy, tourism industry, visitor spending, tourism policy, growth of income

Sekcia: SOCIAL AND ECONOMIC DEVELOPMENT

Kontakty:
Tamar Gamsakhurdia Professor, PhD,
Director of Bachelor's and PhD Program of Business Administration School of Business and Management Grigol Robakidze University
David Agmashewnebeli alley 13th km,
Tbilisi 0131, Georgia
e-mail: gamsakhurdia.t@gmail.com

Maka Piranashvili Associate Professor PhD,
Director of Tourism Program at School of Business and Management Grigol Robakidze University
Associate Professor of Georgian Technical University
David Agmashewnebeli alley 13th km,
Tbilisi 0131, Georgia
e-mail: makapiranashvili@yahoo.com;

Maia Meladze Associate Professor, PhD,
Tourism Program at School of Business and Management Grigol Robakidze University
David Agmashewnebeli alley 13th km,
Tbilisi 0131, Georgia
e-mail: m.meladze@gruni.edu.ge

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